Job Description

Job ID#: 28346

Marketing Program Specialist
Direct Hire; up to 90K
Southwest Houston

Duties:

Execute integrated marketing campaigns across email, social media, website, and paid media
Manage and grow social media presence, aligning content with marketing objectives
Develop email marketing campaigns, track performance, and optimize engagement via HubSpot
Develop compelling content across channels engage target audiences
Maintain and optimize corporate website with a focus on user experience
Support paid media and digital advertising campaigns, working with external agencies as needed
Analyze marketing performance metrics (Google Analytics, HubSpot) and provide insights
Optimize campaigns based on market trends, competitive insights, and engagement data
Refine messaging and tactics to improve brand visibility and lead generation
Work closely with Product Management and external design agencies to develop collateral and campaigns to support new product launches

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related
3-7 years of experience in marketing, digital strategy, or content marketing
Ability to manage end-to-end marketing campaigns, from strategy to execution
Strong writing and communication skills, with experience in content development
Proficiency in marketing automation, CRM (HubSpot preferred), and analytics tools
Ability to work cross-functionally with sales, product management and regulatory teams
Experience managing corporate social media & email marketing programs preferred
Familiarity with Google Analytics, SEO, and paid media preferred
Background in B2B marketing, OEM marketing, or medical devices preferred

Other Info:

Business casual attire
Thriving and growing organization recently involved in acquisitions; 160 team members
Well-rounded benefits package
Amazing company culture – collaborative, fun, down to earth, engaging, and approachable and motivating senior leadership

Founded in 1998, Professional Alternatives is an award-winning recruiting and that utilizes technology and relationships to deliver top talent. Connect with us today!

Job Tags

Casual work,

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Marketing Program Specialist Job at Professional Alternatives, Sugar Land, TX

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